My experience in retail and the FMCG industry spans two decades. I have a love for spotting trends and applying them to beautiful products and brand strategy. While working as the General Manager of The RCL group Innovation Hub for 10 years, and Ideas and Insight Manager for a further three, I was involved on all levels of innovation and strategy. Travelling the globe to scout ideas and approaches, analysing and applying trends, predicting trends and product directions. It was on one of these scouting trips in early 2015 that my idea to launch Musgrave Gin was born.

 

In 2001 I launched my first start-up called YumNums Baby Food and after a few years of supplying over 100 stores nationally I exited the business taking my experience to the  Woolworths supplier base, where I worked as a client liaison between Supplier and Woolworths. My role here for the following four years was in trend analysing and range planning across all prepared food categories.

 

I learnt so much from this experience, from developing a product, working with designers, dealing with retailers, delivering to stores, managing factory staff and distribution.

 

I had some fun launching my second start-up, Onezee Jumpsuits and Streetwear in 2012 with a fellow colleague which was in response to a growing global trend for fashion that was cool, hip and comfortable.

 

In 2015, I launched South Africa’s second craft gin and later South Africa's FIRST pink Gin. The idea was first conceptualised while on a trendspotting trip to the UK, after noticing the craft trend shifting between categories with gin making the biggest impact. Competing with a number of other luxury gin brands was not going to be easy, which meant the Musgrave Gin needed to stand out. 

​

Over 8 years I built Musgrave Crafted Spirits in gin and later in brandy and stepping out and selling Musgrave I am excited to have the opportunity to share my story, what I learnt and help other small brands achieve success.

​

I believe in manifesting what you want from life and I have always wanted to live in different places, climb mountains and explore the world

 

I work hard, stay real, create partnerships, believe in dreams and always be authentic and true.