My passion is beautiful products no matter what the category.  There is something so joyful about holding, owning and for me developing a product that has been crafted with insight, skill and consideration for the customer who will be buying it.  Even the simplest products can be crafted with care.  

​

I love finding niche industries that have so much potential to grow and hold secrets into their customers needs and desires.

​

Luxury brands have always had a fascination for me.  I love observing where they started, why the trend made them part of a luxury world and what the values of the luxury give to the consumer.  Is it the product, the packaging, the "ingredients" or is it down to the marketing only.